Authenticity is the new luxury
Who is Lorelei?
Lorelei is a fashion retail startup curating independent, under-the-radar designer brands from across Asia.
Lorelei is not just a brand, it's one of your friend who loves to see you put on the best outfits, encourages you to be unapologetically yourself, and loves you exactly as you are.
We seek out high-quality, seasonally distinct pieces that fuse bold design, thoughtful craftsmanship, and contemporary expression. Our focus is on fashion that feels original, wearable, and deeply personal — made by creatives who defy convention.
Our name takes inspiration from Lorelei, the mythical siren known for her magnetic presence and untamed allure. Like her, our brand embodies a spirit of individuality, solitude, and dreamy. Every piece we offer — whether a statement bag or a versatile garment — is more than an accessory. It’s a declaration of style, story, and self.
Based in Finland and launching as an online platform, Lorelei bridges affordable accessories with purposeful curation. We’re not just a store — we’re a destination for discovering fashion that’s unexpected, expressive, and enduring. Beyond fleeting trends, we celebrate the emerging voices shaping what’s next in Asian design.